Intellectual Marketing Association
The Intellectual Marketing Association (IMA) is a professional association for Individuals , Schools Organizations , Institutions and Educational firms who are leading the practice, teaching, and development of marketing worldwide The Intellectual Marketing Association (IMA) commits itself to promoting the highest standard of professional ethical norms and values for its members(practitioners, academics and students). Norms are established standards of conduct that are expected and maintained by society and/or professional organizations. Values represent the collective conception of what communities find desirable, important and morally proper. Values also serve as the criteria for evaluating our own personal actions and the actions of others. As marketers, we recognize that we not only serve our organizations but also act as stewards of society in creating, facilitating and executing the transactions that are part of the greater economy. In this role, marketers are expected to embrace the highest professional ethical norms and the ethical values implied by our responsibility toward multiple stakeholders (e.g., customers, employees, investors, peers, channel members, regulators and the host community).
Our principal roles are:
The IMA serves as a conduit to foster knowledge sharing.
providing resources, education, career and professional development opportunities.
Promoting/supporting marketing practice and thought leadership.
- Through relevant information, comprehensive education and targeted networking, the IMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.
Statement of Ethics
Ethical Norms and Values for Marketers
As Marketers, we must:
- Do no harm. This means consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make.
- Foster trust in the marketing system. This means striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery of distribution.
- Embrace ethical values. This means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency and citizenship.
Honesty – to be forthright in dealings with customers and stakeholders. To this end, we will:
- Strive to be truthful in all situations and at all times.
- Offer products of value that do what we claim in our communications.
- Stand behind our products if they fail to deliver their claimed benefits.
- Honor our explicit and implicit commitments and promises.
Responsibility – to accept the consequences of our marketing decisions and strategies. To this end, we will:
- Strive to serve the needs of customers.
- Avoid using coercion with all stakeholders.
- Acknowledge the social obligations to stakeholders that come with increased marketing and economic power.
- Recognize our special commitments to vulnerable market segments such as children, seniors, the economically impoverished, market illiterates and others who may be substantially disadvantaged.
- Consider environmental stewardship in our decision-making.
Fairness – to balance justly the needs of the buyer with the interests of the seller. To this end, we will:
- Represent products in a clear way in selling, advertising and other forms of communication; this includes the avoidance of false, misleading and deceptive promotion.
- Reject manipulations and sales tactics that harm customer trust.
Refuse to engage in price fixing, predatory pricing, price gouging or “bait-and-switch” tactics.
- Avoid knowing participation in conflicts of interest.
Seek to protect the private information of customers, employees and partners.
Respect – to acknowledge the basic human dignity of all stakeholders. To this end, we will:
- Value individual differences and avoid stereotyping customers or depicting demographic groups (e.g., gender, race, sexual orientation) in a negative or dehumanizing way.
- Listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.
- Make every effort to understand and respectfully treat buyers, suppliers, intermediaries and distributors from all cultures.
- Acknowledge the contributions of others, such as consultants, employees and coworkers, to marketing endeavors.
- Treat everyone, including our competitors, as we would wish to be treated.
Transparency – to create a spirit of openness in marketing operations. To this end, we will:
- Strive to communicate clearly with all constituencies.
- Accept constructive criticism from customers and other stakeholders.
- Explain and take appropriate action regarding significant product or service risks, component substitutions or other foreseeable eventualities that could affect customers or their perception of the purchase decision.
- Disclose list prices and terms of financing as well as available price deals and adjustments.
Citizenship – to fulfill the economic, legal, philanthropic and societal responsibilities that serve stakeholders. To this end, we will:
- Strive to protect the ecological environment in the execution of marketing campaigns.
- Give back to the community through volunteerism and charitable donations.
Contribute to the overall betterment of marketing and its reputation.
- Urge supply chain members to ensure that trade is fair for all participants, including producers in developing countries.
We expect IMA members to be courageous and proactive in leading and/or aiding their organizations in the fulfillment of the explicit and implicit promises made to those stakeholders. We recognize that every industry sector and marketing sub-discipline (e.g., marketing research, e-commerce, Internet selling, direct marketing, and advertising) has its own specific ethical issues that require policies and commentary. An array of such codes can be accessed through links on the IMA Web site. Consistent with the principle of subsidiary (solving issues at the level where the expertise resides), we encourage all such groups to develop and/or refine their industry and discipline-specific codes of ethics to supplement these guiding ethical norms and values.
The Intellectual Marketing Association (IMS) will focus on maximizing marketing for the betterment of society. This is accomplished by:
- Investing in the growth and use of nonprofit and social marketing knowledge;
- Supporting appropriate community outreach efforts; and
- Acknowledging academic and practitioner marketing excellence.
We work in partnerships and other strategic collaborations, marketing practitioners and academics, and scores of voluntary and community organizations.
The Intellectual Marketing association gives members of the marketing profession a way to make a difference through the power of marketing by:
- Investing in the Growth and Use of Nonprofit and Social Marketing Knowledge
Offering marketing capabilities, knowledge and resources, the (IMA) helps make nonprofits more effective in their efforts to build awareness, impact and donor support. The (IMA) is building a network of support services include referrals, dissemination of best practices, publications, education and training, peer exchanges, mentoring, as well as electronic tools and resources.
- Supporting Appropriate Community Outreach Efforts
- Awarding scholarships and grants, marketing students, and educators from backgrounds and geographies that are currently underrepresented in the marketing profession.
- Acknowledging Academic and Practitioner Marketing Excellence
Honoring and communicating the achievements of marketing leaders.
Uniquely positioned within an industry that touches all others, the (IMA) identifies opportunities to leverage excellence in marketing to reach a larger common good. Our work is funded by those who believe that solid business practices and innovative marketing strategies have the power to positively influence issues of importance, both nationally and internationally
Intellectual Marketing Association (IMA) is a registered non-profit organization in England & Wales.
Registration number 08413180
SECOND FLOOR 411-421 COVENTRY ROAD
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